We’re excited to share an important milestone in Smile’s commitment to security and trust. Smile has officially achieved SOC 2 Type I compliance, and we are currently in the SOC 2 Type II approval cycle, which we expect to complete early next year.

What This Means for You

As a merchant, your customers trust you with their data - and you trust us. SOC 2 is an industry-standard framework that evaluates how companies handle customer information. Our compliance demonstrates that Smile has the right systems, controls, and processes in place to protect your data.

In simple terms:

• Your data is safer. SOC 2 validates that we follow strict security practices designed to safeguard your information.
• Your business is protected. Strong internal controls reduce risk and help ensure consistent, reliable service.
• Your customers can feel confident. When your loyalty provider prioritizes security, it strengthens the trust shoppers place in your brand.

Why It Matters

Security is essential for operating a modern ecommerce business. Achieving SOC 2 Type I confirms that our processes and systems are designed with security and reliability at the forefront.

Our ongoing work toward SOC 2 Type II further demonstrates a continued commitment to maintaining these standards over time. This next certification shows not just that we’ve built secure systems, but that we consistently operate them.

What’s Next

We expect to complete our SOC 2 Type II certification early next year, and we’ll share another update when it’s finalized.

In the meantime, thank you for trusting Smile to power your loyalty experience. We’re committed to keeping your data and your customers safe, secure, and supported.

If you have questions or want to learn more, feel free to reach out to our team any time.

Your loyalty program just went global! Smile now automatically displays your loyalty program in the same language your shopper is browsing in - no setup needed.

🌐 What’s New

• Automatic language detection — Smile matches your program to the shopper’s store language.
• Fully translated experience — from product pages and checkout to emails and rewards.
• Seamless Shopify integration — works perfectly with your store’s existing language settings.
• 20+ languages supported, with more on the way.

💡 Why It Matters

Your customers feel more connected when they shop (and earn!) in their own language. Multi-language support means you can deliver a truly global loyalty experience that feels local to every shopper.

🌍 Perfect for Global Brands

Ideal for merchants selling across multiple regions - especially in Europe and other multilingual markets. Smile automatically keeps your loyalty program aligned with your shoppers’ preferred language.

🗣️ Help Improve Translations

We’re always improving the quality of our translations, and we’d love your help!

👉 Share your feedback here

Global reach, local feel. Made easy with Smile.

We’re thrilled to share that Smile is now officially a Shopify Plus Partner. It’s a recognition of the scale, security, and reliability that you can trust from your Smile loyalty program every day.

As a Shopify Plus Partner, Smile has been vetted for advanced performance, infrastructure, and data security. This certification is Shopify’s way of saying: Smile is built to grow with you.

What This Means for You

If you’re already using Smile, you’re using a platform built to scale alongside your business. Whether you’re managing millions of customers or preparing for your biggest sale of the year, you can count on Smile for:

• Performance you can rely on – built to handle the scale of leading Shopify brands.
• Enterprise-grade trust and security – validated through Shopify’s most rigorous standards.
• Deep Shopify integration – designed to work seamlessly with your store, without extra complexity.

And we’re proud to share that Smile is the only loyalty platform with both the Built for Shopify designation and Shopify Plus Partner status. That means you get the best of both worlds: enterprise-level reliability with Shopify-native simplicity.

Here for You as You Grow

This recognition reinforces what drives us: helping you build stronger, lasting relationships with your customers. Whether you’re just getting started or scaling globally, we’re here to help you grow with confidence.

Thank you for choosing Smile. We’re excited about the future of loyalty, and have many exciting updates to come.

Over the last year, Smile and Klaviyo have worked closely together to build the most complete loyalty integration available. From being the only loyalty platform built natively into Klaviyo’s Customer Hub, to enabling over ten pre-built flows, Smile now gives merchants everything they need to turn their Klaviyo emails into a loyalty engine.

A Year of Progress

Together with Klaviyo, we’ve transformed what’s possible with loyalty inside Klaviyo. In the past year, Smile merchants have unlocked:

• Native Customer Hub integration: View and redeem points directly inside Klaviyo.
• Dynamic personalization: Pull point balances, referral URLs, and more into any Klaviyo email.
• Smarter segmentation: Build lists based on loyalty data like points balance, VIP tier, and member status.
• Event-based flow triggers: Automate messages from loyalty actions such as redemptions, referrals, or birthdays.
• 10+ pre-built templates: Launch faster with over ten ready-to-use flow templates.
• Review rewards: Give points automatically for verified Klaviyo Reviews.

Klaviyo Elite Partnership

Our close collaboration is backed by Smile’s status as a Klaviyo Elite Partner - the highest tier of Klaviyo partnership. This recognition reflects our deep integration, proven results for merchants, and ongoing investment in making Klaviyo the best home for loyalty.

Merchants Leading the Way

Thousands of merchants already rely on Smile x Klaviyo - the most widely adopted loyalty integration on Klaviyo. And the results speak for themselves.

Naturium, for example, grew Klaviyo-attributed redemptions by 169% QoQ while attributing 64% of all redemptions to Klaviyo. Read more.

“In the beauty industry, things change quickly, and you need to be able to act fast. Klaviyo and Smile.io give Naturium an edge with speed,” says Giovanna Diez, Senior Manager of CRM and Loyalty at Naturium.

Shaping the Future of Loyalty in Klaviyo

As Klaviyo continues to grow, Smile is proud to be helping merchants supercharge their retention strategies from inside Klaviyo. We’re not done yet—this is just the beginning of what loyalty and email marketing can do together.

Ready to see the most powerful Klaviyo loyalty integration in action?
​

We know your time is valuable. That’s why we’ve made managing loyalty easier and faster than ever, right inside your everyday Shopify workflows. These updates are designed to streamline your workflows, reduce effort, and keep your loyalty program low-maintenance so you can move fast on even your busiest days.

What’s New

All directly from the Customer page in Shopify Admin, you can now:

• Adjust points balances instantly. No more clicking away to Smile, searching for the right customer, and navigating multiple screens.
• View loyalty data at a glance. See points, referral activity, and VIP status right where you manage customer details.
• Take action on behalf of customers. Redeem rewards or adjust balances in seconds, so your support team can resolve questions quickly and confidently.

With everything in one place, these updates save time, simplify support, and streamline your workflows, giving you more time back to focus on growth.

Built on Shopify’s Best

This new functionality is powered by Shopify Admin UI extensions, specifically Admin Actions and Admin Blocks. These let Smile embed directly in Shopify so your loyalty workflows feel native, intuitive, and lightning-fast. No side-quests, no extra tabs, just everything you need exactly where you need it.

Obsessively Built for Shopify

As a Built for Shopify app, every update is built to deliver a best-in-class loyalty experience while keeping your program low cost of ownership. Managing loyalty should streamline your workflows, reduce overhead, and move at the speed of your business. With Smile in Shopify Admin, it becomes part of your natural workflow, saving you time and making your team more efficient.

Ready to Try It?

1. Go to your Shopify Admin and open any customer page.
2. Scroll to the Blocks section, Click the "+ Block" button.
3. Choose Loyalty program from the list.

💡 Tip: Click the pin icon in the top right so it appears on every customer page.

Enjoy simpler, faster loyalty management with Smile in Shopify Admin, designed to keep your business moving.

Your loyalty points just got a whole lot more powerful.

We’re excited to announce the new Smile x Virtue integration: A way for customers to turn everyday loyalty points into meaningful impact. With Virtue, you can now offer rewards beyond discounts: letting shoppers support the causes they care about most.

Points with Purpose

Traditionally, loyalty points have been about saving money at checkout. That’s still true, but now they can be so much more. With this integration, your customers can:

🌍 Donate points to global and local charities.

💖 Support community initiatives.

🌱 Back sustainability efforts that make a lasting difference.

By giving customers the option to do good with their points, you deepen emotional loyalty, creating a connection that goes beyond transactions.

Why It Matters

Your customers want their purchases to reflect their values. With Smile x Virtue, you can meet them where they are by making generosity simple, accessible, and rewarding. Every point redeemed for good is a story your brand helps tell.

Easy to Set Up, Even Easier to Love

The Smile x Virtue integration is available today for merchants on Smile’s Growth and Plus plans. You'll also need to create a Virtue account. Setup takes just a few clicks, and once enabled, customers will see charity and impact options right alongside traditional rewards.

Because loyalty isn’t just about coming back, it’s about giving back.

👉 Learn more about how to set it up

We’re excited to announce the launch of Smile Loyalty Hub — a rich, personalized space where your customers can track their points, claim rewards, and explore their loyalty status right inside Shopify’s most advanced, modern customer account experience.

With Smile Loyalty Hub, loyalty is no longer confined to a floating button or hovering pop‑up. Instead, it becomes a dedicated destination inside your Shopify customer account, built to drive engagement and keep customers excited for rewards on their next purchase.

Points, Perks, and Progress — All in One Spot

Loyalty Hub gives customers a complete view of their rewards journey in one place:

• Track Points – Customers can see their current points balance at a glance, plus a detailed history of how they earned and spent them.
• Claim Rewards – Redeeming rewards is now frictionless. Available offers are displayed clearly, so customers can convert points into savings in just a few clicks.
• View VIP Status – Show off your VIP tiers and let customers know exactly how close they are to unlocking their next level.
• Discover Ways to Earn – Highlight the actions that keep customers engaged, from purchases to referrals.

Uniquely Yours. Perfectly On‑Brand.

Loyalty Hub automatically inherits your store’s theme for a seamless, on‑brand experience from day one. You also have full control over the look and feel. Choose fonts, colors, and section titles, so every detail reflects your brand and sparks excitement.

It’s also tailored to your exact program configuration, making your Loyalty Hub as unique as your loyalty program itself.

Quick to Launch. Built on Shopify’s Best.

Setting up Loyalty Hub takes just a few clicks — no code required. It’s built to work seamlessly with Shopify’s new, best‑in‑class customer accounts, so your loyalty program feels like a natural part of the account experience. Fully native integration means customers can explore their points, rewards, and status right where they already manage their order history and save personal details, creating a smooth, familiar journey from shop to reward.

Available Now

Smile Loyalty Hub is available for merchants on our Growth and Plus plans. If you’re ready to give your customers a dedicated, personalized loyalty space, it’s time to add Loyalty Hub to your store.

Or read the setup guide

In May, we announced a new partnership with Gatsby that made it easy for your customers to join your loyalty program directly through Instagram DMs. It was a first step in turning your social fans into loyalty members, creating a powerful new channel for growth.

Today, we're building on that release.

With the latest evolution of Smile x Gatsby, you can now reward real, verified social actions right on Instagram. When your customers follow you, mention your brand, or send a DM, you can say "thank you" with loyalty points—turning everyday social interactions into deeper brand relationships.

What's new?

• Reward points for Instagram DMs, mentions, and follows
• All actions are verified, tied to the customer’s Instagram handle
• Simple, secure setup in just a few clicks, no code required

Why this matters

Loyalty doesn’t just happen at checkout. It happens when a customer tags your product in a story, follows your latest launch, or shares your brand with their community.

Now, with Smile and Gatsby, you can recognize and reward those moments of advocacy in real time. It’s more than just points—it’s about celebrating your biggest fans and building connections that last beyond the sale.

Getting started

If you're new to Gatsby, it's simple to get started. Just create a Gatsby account, then follow Gatsby's setup guide to configure social action rewards.

If you already have the Gatsby integration set up, you can start using the new options to reward Instagram actions right away by selecting "Add ways to earn" in your program settings.

These features are available on Smile paid plans and require the Gatsby Standard plan.

Join us in building the best ecosystem for Shopify merchants

At Smile, we’re committed to partnering with best-in-class apps that help brands grow. If you’re building something special on Shopify and want to partner with us, we’d love to hear from you. Reach out at smile.io/partners.

We're excited to share a handful of updates that make Smile even easier to build with, whether you're an individual merchant or agency extending Smile functionality, or integrating Smile into your own app.

Here's what's new

✨ Granular API scopes & key rotation

API keys are the standard way to access Smile's REST API. They're now easier to manage, more secure, and give you fine-grained control over what each key can do. You can create multiple keys, set specific scopes, and rotate them with zero downtime.

Learn about API keys or ​Migrate from Private Keys

🌟 New VIP endpoints

Two additions to our VIP Tier API:

• A new endpoint to list all tiers
• Enriched tier objects now include perks, entry rewards, and milestone rewards

Great for apps that show customers where they stand, and what they'll earn when they level up.

View VIP Tier docs

🧠 Ask AI how to build

The Smile developer docs now include AI-powered answers. Have a question? Just ask. From "how do I list customers" to "how do I show rewards in a mobile app," we’ll walk you through it.

Ask the docs

🔎 Live API explorer

Our new API explorer lets you interact with endpoints directly from the docs. Plug in your API key and see live responses as you build.

Try the API Explorer

📚 Developer docs, refreshed

Our docs now have a brand-new look and feel, making it easier to navigate, explore, and get started quickly.

Visit dev.smile.io

See what partners are building

Klaviyo uses Smile's developer tools to integrate Smile loyalty functionality natively into Klaviyo Customer Hub. That means brands can now give their customers the best possible loyalty experience, directly alongside order history and product recommendations—all in one place.

Learn more about the integration

Become a Smile partner

Are you an agency or app developer? Join the Smile partner community. Whether you're building custom loyalty experiences or integrating Smile into your own product, partnering with Smile unlocks new ways to grow your business and help merchants succeed.

Learn about the Smile Partner Program

Thanks for building with Smile. This is just the beginning — more updates are on the way!

🎥 Watch the Smile Analytics intro video

We’re thrilled to introduce the All-New Smile Analytics — a fully rebuilt analytics experience that brings your loyalty data into focus like never before.

Designed from the ground up, Smile Analytics isn’t just a facelift — it’s a reimagining. With beautiful visualizations, smarter segmentation, and business-focused insights, it’s now easier than ever to understand the impact your loyalty program has on growth and revenue.

Here's a few highlights:

🔹 Performance Benchmarks – Loyalty program vitals at a glance, benchmarked against similar stores.
🔹 Loyalty Revenue & ROI – Shows ROI, loyalty-driven revenue, and CLV lifts for loyalty members.
🔹 VIP & Customer Segment Insights – Dive deeper into your most valuable customer groups.

6 powerful new views and 25+ specialized reports give you everything you need in one beautiful, intuitive place.

We're really excited to share this update, and we think you'll love it too.