Meet Loyalty Hub: The Ultimate Rewards Destination for Your Customers

We’re excited to announce the launch of Smile Loyalty Hub — a rich, personalized space where your customers can track their points, claim rewards, and explore their loyalty status right inside Shopify’s most advanced, modern customer account experience.

With Smile Loyalty Hub, loyalty is no longer confined to a floating button or hovering pop‑up. Instead, it becomes a dedicated destination inside your Shopify customer account, built to drive engagement and keep customers excited for rewards on their next purchase.

Points, Perks, and Progress — All in One Spot

Loyalty Hub gives customers a complete view of their rewards journey in one place:

• Track Points – Customers can see their current points balance at a glance, plus a detailed history of how they earned and spent them.
• Claim Rewards – Redeeming rewards is now frictionless. Available offers are displayed clearly, so customers can convert points into savings in just a few clicks.
• View VIP Status – Show off your VIP tiers and let customers know exactly how close they are to unlocking their next level.
• Discover Ways to Earn – Highlight the actions that keep customers engaged, from purchases to referrals.

Uniquely Yours. Perfectly On‑Brand.

Loyalty Hub automatically inherits your store’s theme for a seamless, on‑brand experience from day one. You also have full control over the look and feel. Choose fonts, colors, and section titles, so every detail reflects your brand and sparks excitement.

It’s also tailored to your exact program configuration, making your Loyalty Hub as unique as your loyalty program itself.

Quick to Launch. Built on Shopify’s Best.

Setting up Loyalty Hub takes just a few clicks — no code required. It’s built to work seamlessly with Shopify’s new, best‑in‑class customer accounts, so your loyalty program feels like a natural part of the account experience. Fully native integration means customers can explore their points, rewards, and status right where they already manage their order history and save personal details, creating a smooth, familiar journey from shop to reward.

Available Now

Smile Loyalty Hub is available for merchants on our Growth and Plus plans. If you’re ready to give your customers a dedicated, personalized loyalty space, it’s time to add Loyalty Hub to your store.

Or read the setup guide