What's new at Smile
New integration
Do Good with Your Points: Introducing the Smile x Virtue Integration
Shared by Bill
• August 27, 2025
Your loyalty points just got a whole lot more powerful.
We’re excited to announce the new Smile x Virtue integration: A way for customers to turn everyday loyalty points into meaningful impact. With Virtue, you can now offer rewards beyond discounts: letting shoppers support the causes they care about most.
Points with Purpose
Traditionally, loyalty points have been about saving money at checkout. That’s still true, but now they can be so much more. With this integration, your customers can:
🌍 Donate points to global and local charities.
💖 Support community initiatives.
🌱 Back sustainability efforts that make a lasting difference.
By giving customers the option to do good with their points, you deepen emotional loyalty, creating a connection that goes beyond transactions.
Why It Matters
Your customers want their purchases to reflect their values. With Smile x Virtue, you can meet them where they are by making generosity simple, accessible, and rewarding. Every point redeemed for good is a story your brand helps tell.
Easy to Set Up, Even Easier to Love
The Smile x Virtue integration is available today for merchants on Smile’s Growth and Plus plans. You'll also need to create a Virtue account. Setup takes just a few clicks, and once enabled, customers will see charity and impact options right alongside traditional rewards.
Because loyalty isn’t just about coming back, it’s about giving back.