Smile x Gatsby: Reward Verified Instagram Engagement

In May, we announced a new partnership with Gatsby that made it easy for your customers to join your loyalty program directly through Instagram DMs. It was a first step in turning your social fans into loyalty members, creating a powerful new channel for growth.

Today, we're building on that release.

With the latest evolution of Smile x Gatsby, you can now reward real, verified social actions right on Instagram. When your customers follow you, mention your brand, or send a DM, you can say "thank you" with loyalty points—turning everyday social interactions into deeper brand relationships.

What's new?

• Reward points for Instagram DMs, mentions, and follows
• All actions are verified, tied to the customer’s Instagram handle
• Simple, secure setup in just a few clicks, no code required

Why this matters

Loyalty doesn’t just happen at checkout. It happens when a customer tags your product in a story, follows your latest launch, or shares your brand with their community.

Now, with Smile and Gatsby, you can recognize and reward those moments of advocacy in real time. It’s more than just points—it’s about celebrating your biggest fans and building connections that last beyond the sale.

Getting started

If you're new to Gatsby, it's simple to get started. Just create a Gatsby account, then follow Gatsby's setup guide to configure social action rewards.

If you already have the Gatsby integration set up, you can start using the new options to reward Instagram actions right away by selecting "Add ways to earn" in your program settings.

These features are available on Smile paid plans and require the Gatsby Standard plan.

Join us in building the best ecosystem for Shopify merchants

At Smile, we’re committed to partnering with best-in-class apps that help brands grow. If you’re building something special on Shopify and want to partner with us, we’d love to hear from you. Reach out at smile.io/partners.