The Most Fully Featured Loyalty Integration for Klaviyo

Over the last year, Smile and Klaviyo have worked closely together to build the most complete loyalty integration available. From being the only loyalty platform built natively into Klaviyo’s Customer Hub, to enabling over ten pre-built flows, Smile now gives merchants everything they need to turn their Klaviyo emails into a loyalty engine.

A Year of Progress

Together with Klaviyo, we’ve transformed what’s possible with loyalty inside Klaviyo. In the past year, Smile merchants have unlocked:

• Native Customer Hub integration: View and redeem points directly inside Klaviyo.
• Dynamic personalization: Pull point balances, referral URLs, and more into any Klaviyo email.
• Smarter segmentation: Build lists based on loyalty data like points balance, VIP tier, and member status.
• Event-based flow triggers: Automate messages from loyalty actions such as redemptions, referrals, or birthdays.
• 10+ pre-built templates: Launch faster with over ten ready-to-use flow templates.
• Review rewards: Give points automatically for verified Klaviyo Reviews.

Klaviyo Elite Partnership

Our close collaboration is backed by Smile’s status as a Klaviyo Elite Partner - the highest tier of Klaviyo partnership. This recognition reflects our deep integration, proven results for merchants, and ongoing investment in making Klaviyo the best home for loyalty.

Merchants Leading the Way

Thousands of merchants already rely on Smile x Klaviyo - the most widely adopted loyalty integration on Klaviyo. And the results speak for themselves.

Naturium, for example, grew Klaviyo-attributed redemptions by 169% QoQ while attributing 64% of all redemptions to Klaviyo. Read more.

“In the beauty industry, things change quickly, and you need to be able to act fast. Klaviyo and Smile.io give Naturium an edge with speed,” says Giovanna Diez, Senior Manager of CRM and Loyalty at Naturium.

Shaping the Future of Loyalty in Klaviyo

As Klaviyo continues to grow, Smile is proud to be helping merchants supercharge their retention strategies from inside Klaviyo. We’re not done yet—this is just the beginning of what loyalty and email marketing can do together.

Ready to see the most powerful Klaviyo loyalty integration in action?
​