We’re excited to announce the launch of Smile Loyalty Hub — a rich, personalized space where your customers can track their points, claim rewards, and explore their loyalty status right inside Shopify’s most advanced, modern customer account experience.

With Smile Loyalty Hub, loyalty is no longer confined to a floating button or hovering pop‑up. Instead, it becomes a dedicated destination inside your Shopify customer account, built to drive engagement and keep customers excited for rewards on their next purchase.

Points, Perks, and Progress — All in One Spot

Loyalty Hub gives customers a complete view of their rewards journey in one place:

• Track Points – Customers can see their current points balance at a glance, plus a detailed history of how they earned and spent them.
• Claim Rewards – Redeeming rewards is now frictionless. Available offers are displayed clearly, so customers can convert points into savings in just a few clicks.
• View VIP Status – Show off your VIP tiers and let customers know exactly how close they are to unlocking their next level.
• Discover Ways to Earn – Highlight the actions that keep customers engaged, from purchases to referrals.

Uniquely Yours. Perfectly On‑Brand.

Loyalty Hub automatically inherits your store’s theme for a seamless, on‑brand experience from day one. You also have full control over the look and feel. Choose fonts, colors, and section titles, so every detail reflects your brand and sparks excitement.

It’s also tailored to your exact program configuration, making your Loyalty Hub as unique as your loyalty program itself.

Quick to Launch. Built on Shopify’s Best.

Setting up Loyalty Hub takes just a few clicks — no code required. It’s built to work seamlessly with Shopify’s new, best‑in‑class customer accounts, so your loyalty program feels like a natural part of the account experience. Fully native integration means customers can explore their points, rewards, and status right where they already manage their order history and save personal details, creating a smooth, familiar journey from shop to reward.

Available Now

Smile Loyalty Hub is available for merchants on our Growth and Plus plans. If you’re ready to give your customers a dedicated, personalized loyalty space, it’s time to add Loyalty Hub to your store.

Or read the setup guide

In May, we announced a new partnership with Gatsby that made it easy for your customers to join your loyalty program directly through Instagram DMs. It was a first step in turning your social fans into loyalty members, creating a powerful new channel for growth.

Today, we're building on that release.

With the latest evolution of Smile x Gatsby, you can now reward real, verified social actions right on Instagram. When your customers follow you, mention your brand, or send a DM, you can say "thank you" with loyalty points—turning everyday social interactions into deeper brand relationships.

What's new?

• Reward points for Instagram DMs, mentions, and follows
• All actions are verified, tied to the customer’s Instagram handle
• Simple, secure setup in just a few clicks, no code required

Why this matters

Loyalty doesn’t just happen at checkout. It happens when a customer tags your product in a story, follows your latest launch, or shares your brand with their community.

Now, with Smile and Gatsby, you can recognize and reward those moments of advocacy in real time. It’s more than just points—it’s about celebrating your biggest fans and building connections that last beyond the sale.

Getting started

If you're new to Gatsby, it's simple to get started. Just create a Gatsby account, then follow Gatsby's setup guide to configure social action rewards.

If you already have the Gatsby integration set up, you can start using the new options to reward Instagram actions right away by selecting "Add ways to earn" in your program settings.

These features are available on Smile paid plans and require the Gatsby Standard plan.

Join us in building the best ecosystem for Shopify merchants

At Smile, we’re committed to partnering with best-in-class apps that help brands grow. If you’re building something special on Shopify and want to partner with us, we’d love to hear from you. Reach out at smile.io/partners.

We're excited to share a handful of updates that make Smile even easier to build with, whether you're an individual merchant or agency extending Smile functionality, or integrating Smile into your own app.

Here's what's new

✨ Granular API scopes & key rotation

API keys are the standard way to access Smile's REST API. They're now easier to manage, more secure, and give you fine-grained control over what each key can do. You can create multiple keys, set specific scopes, and rotate them with zero downtime.

Learn about API keys or ​Migrate from Private Keys

🌟 New VIP endpoints

Two additions to our VIP Tier API:

• A new endpoint to list all tiers
• Enriched tier objects now include perks, entry rewards, and milestone rewards

Great for apps that show customers where they stand, and what they'll earn when they level up.

View VIP Tier docs

🧠 Ask AI how to build

The Smile developer docs now include AI-powered answers. Have a question? Just ask. From "how do I list customers" to "how do I show rewards in a mobile app," we’ll walk you through it.

Ask the docs

🔎 Live API explorer

Our new API explorer lets you interact with endpoints directly from the docs. Plug in your API key and see live responses as you build.

Try the API Explorer

📚 Developer docs, refreshed

Our docs now have a brand-new look and feel, making it easier to navigate, explore, and get started quickly.

Visit dev.smile.io

See what partners are building

Klaviyo uses Smile's developer tools to integrate Smile loyalty functionality natively into Klaviyo Customer Hub. That means brands can now give their customers the best possible loyalty experience, directly alongside order history and product recommendations—all in one place.

Learn more about the integration

Become a Smile partner

Are you an agency or app developer? Join the Smile partner community. Whether you're building custom loyalty experiences or integrating Smile into your own product, partnering with Smile unlocks new ways to grow your business and help merchants succeed.

Learn about the Smile Partner Program

Thanks for building with Smile. This is just the beginning — more updates are on the way!

🎥 Watch the Smile Analytics intro video

We’re thrilled to introduce the All-New Smile Analytics — a fully rebuilt analytics experience that brings your loyalty data into focus like never before.

Designed from the ground up, Smile Analytics isn’t just a facelift — it’s a reimagining. With beautiful visualizations, smarter segmentation, and business-focused insights, it’s now easier than ever to understand the impact your loyalty program has on growth and revenue.

Here's a few highlights:

🔹 Performance Benchmarks – Loyalty program vitals at a glance, benchmarked against similar stores.
🔹 Loyalty Revenue & ROI – Shows ROI, loyalty-driven revenue, and CLV lifts for loyalty members.
🔹 VIP & Customer Segment Insights – Dive deeper into your most valuable customer groups.

6 powerful new views and 25+ specialized reports give you everything you need in one beautiful, intuitive place.

We're really excited to share this update, and we think you'll love it too.

Your social following is powerful — now it's your newest channel for loyalty growth, too.

With Smile x Gatsby, you can:

• 📲 Grow your loyalty membership straight from conversations on Instagram
• 🌟 Identify and connect with your most influential fans
• 💖 Build deeper relationships with your most engaged supporters
• 🚀 Supercharge your social presence through loyalty
• ✅ Coming Soon: Reward verified social actions like follows, shares, and hashtags

It's a cycle that keeps building: your followers become loyal customers, and your loyalty members become your biggest social advocates.

Setup is easy: Log in to Smile, find the Gatsby integration, and watch your community grow.

Ready to supercharge social and loyalty growth?

Available on select Gatsby plans

At Smile, we believe that great rewards drive loyalty. But what truly keeps customers coming back is the visibility of those rewards. That's why we’re excited to introduce a powerful new collaboration that’s set to elevate your loyalty & customer account experiences: Klaviyo Customer Hub.

A Personalized, Seamless Loyalty Experience

This new integration brings the power of the Smile loyalty program directly into the Klaviyo Customer Hub—a personalized, signed-in customer account experience designed to increase revenue and boost customer engagement effortlessly. Your customers can now access their rewards, track points, and view rewards progress, all within their customer account.

This means you now can:

✅ Make rewards even easier to access: Customers will always know where they stand with their loyalty points and rewards, making it easier than ever to redeem and stay engaged.

✅ Keep loyalty top-of-mind: Loyalty information is right alongside order history and product recommendations

✅ Setup in loyalty + Customer Hub in minutes: a fully embedded loyalty experience designed to work smoothly with your existing Klaviyo account & data, with just a few clicks of setup.

Why This Matters for Your Brand

Loyalty programs thrive when customers can effortlessly engage with them. By integrating directly into the Klaviyo Customer Hub, your rewards program becomes a natural part of your customer’s shopping journey. This keeps loyalty front and center, driving repeat purchases while enhancing the overall customer experience.

Get Started Today

We’re onboarding brands now! Ready to take your loyalty strategy to the next level?

Now you can show points on the customer account page, keeping your loyalty program top of mind as customers manage their purchases!

Why you'll love this:

• Remind customers about their points, subtly and contextually
• Ways to earn & redeem are just one click away
• Works with Shopify's newly released customer accounts and legacy customer accounts

Set it up in 30 seconds:

1. In Smile, open Points balance in account page
2. Follow the simple instructions on the page
   
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We’re excited to announce a powerful new feature to help you offer exclusive benefits for your VIP customers! You can now sync Smile VIP Tiers directly to Shopify Metafields, unlocking new ways to reward and engage your best customers.

What you can do with VIP Metafields:

• Ongoing Discounts for VIPs: Reward your top-tier customers with Regios Automatic Discounts, like 20% off for Gold VIPs.
• Supercharge Shopify Flow Workflows: Leverage VIP Tiers in Shopify Flow to automate tailored experiences and perks.
• Gate Exclusive Content: Offer premium content, product launches, or events exclusively for VIPs - keeping them engaged and eager to stay in the top tier.

Set it up in 30 seconds

1. Open your Smile VIP Settings
2. In the VIP Metafields section, select Turn on

This integration is live and ready for you to explore. We can’t wait to see how you elevate your loyalty program with these new capabilities!

Now you have full control to customize text for earning points on the product page. Points automatically update based on product price so your loyalty program feels alive — while aligning perfectly with your brand’s voice.

Why you'll love this

• Match your brand voice: Personalize loyalty messaging using words and phrases that reflect your brand’s identity.
• Automatic points count: Use [points_amount] to instantly calculate points based on the product price.
• Start using it today: It's included in your current plan!
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Set it up in 30 seconds

1. Open Smile → On-site content
2. Click Add to theme
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Starting today, you have the ability to decide exactly which products in your store earn loyalty points.

Why you'll love this

• Safeguard Your Margins: Exclude low-margin or high-ticket products from earning points, protecting your bottom line.
• Drive Profitable Sales: Guide customers toward higher-margin items by customizing which products earn points.

Set it up in 30 seconds

1. Navigate to Smile → Settings → Platform
2. Find the "Product exclusions" section
3. Select which products to exclude