At Smile, we believe that great rewards drive loyalty. But what truly keeps customers coming back is the visibility of those rewards. That's why we’re excited to introduce a powerful new collaboration that’s set to elevate your loyalty & customer account experiences: Klaviyo Customer Hub.

A Personalized, Seamless Loyalty Experience

This new integration brings the power of the Smile loyalty program directly into the Klaviyo Customer Hub—a personalized, signed-in customer account experience designed to increase revenue and boost customer engagement effortlessly. Your customers can now access their rewards, track points, and view rewards progress, all within their customer account.

This means you now can:

✅ Make rewards even easier to access: Customers will always know where they stand with their loyalty points and rewards, making it easier than ever to redeem and stay engaged.

✅ Keep loyalty top-of-mind: Loyalty information is right alongside order history and product recommendations

✅ Setup in loyalty + Customer Hub in minutes: a fully embedded loyalty experience designed to work smoothly with your existing Klaviyo account & data, with just a few clicks of setup.

Why This Matters for Your Brand

Loyalty programs thrive when customers can effortlessly engage with them. By integrating directly into the Klaviyo Customer Hub, your rewards program becomes a natural part of your customer’s shopping journey. This keeps loyalty front and center, driving repeat purchases while enhancing the overall customer experience.

Get Started Today

We’re onboarding brands now! Ready to take your loyalty strategy to the next level?

Now you can show points on the customer account page, keeping your loyalty program top of mind as customers manage their purchases!

Why you'll love this:

• Remind customers about their points, subtly and contextually
• Ways to earn & redeem are just one click away
• Works with Shopify's newly released customer accounts and legacy customer accounts

Set it up in 30 seconds:

1. In Smile, open Points balance in account page
2. Follow the simple instructions on the page
   
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We’re excited to announce a powerful new feature to help you offer exclusive benefits for your VIP customers! You can now sync Smile VIP Tiers directly to Shopify Metafields, unlocking new ways to reward and engage your best customers.

What you can do with VIP Metafields:

• Ongoing Discounts for VIPs: Reward your top-tier customers with Regios Automatic Discounts, like 20% off for Gold VIPs.
• Supercharge Shopify Flow Workflows: Leverage VIP Tiers in Shopify Flow to automate tailored experiences and perks.
• Gate Exclusive Content: Offer premium content, product launches, or events exclusively for VIPs - keeping them engaged and eager to stay in the top tier.

Set it up in 30 seconds

1. Open your Smile VIP Settings
2. In the VIP Metafields section, select Turn on

This integration is live and ready for you to explore. We can’t wait to see how you elevate your loyalty program with these new capabilities!

Now you have full control to customize text for earning points on the product page. Points automatically update based on product price so your loyalty program feels alive — while aligning perfectly with your brand’s voice.

Why you'll love this

• Match your brand voice: Personalize loyalty messaging using words and phrases that reflect your brand’s identity.
• Automatic points count: Use [points_amount] to instantly calculate points based on the product price.
• Start using it today: It's included in your current plan!
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Set it up in 30 seconds

1. Open Smile → On-site content
2. Click Add to theme
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Starting today, you have the ability to decide exactly which products in your store earn loyalty points.

Why you'll love this

• Safeguard Your Margins: Exclude low-margin or high-ticket products from earning points, protecting your bottom line.
• Drive Profitable Sales: Guide customers toward higher-margin items by customizing which products earn points.

Set it up in 30 seconds

1. Navigate to Smile → Settings → Platform
2. Find the "Product exclusions" section
3. Select which products to exclude

Now, your customers can easily access and engage with your loyalty program from a dedicated page that’s optimized for search engines. Link it in your emails, social posts, and directly from your store’s navigation to ensure everyone knows about your rewards.

Why you'll love this

• Increase visibility: Make it easy for customers to find and engage with your loyalty program through an optimized, easily discoverable page.
• Drive more traffic: Improve your store’s SEO by giving search engines an optimized, structured page to crawl, helping more customers find your rewards program.
• Enhance the customer experience: A single, dedicated loyalty page eliminates confusion and keeps customers focused on earning and redeeming rewards.

Set it up in 30 seconds

1. Go to the loyalty page settings in Smile
2. Click "Generate new page"
3. Drag and drop pre-built blocks to create your page!

Smile has improved *a lot* in the last few years. But our navigation didn't keep up. It became bloated with too many items. So we did some spring cleaning to make the most commonly used settings easier to find, while moving less commonly used settings out of the way.

Here's what changed

• Branding has moved to Settings
• Customer emails has moved to Settings
• Bonus campaigns has moved under Program
• Performance is now called Analytics
• On-site content now has everything related to Smile on your website

If you're having trouble finding things, just ask. We're happy to help.

We are excited to share that Smile is now Built for Shopify. It's the highest quality certification that Shopify offers for apps, and we’ve invested in making sure that Smile exceeds all the requirements.

Why you'll love this

• Keep your site fast: Never worry about Smile slowing down your site as we maintain the highest standards set by Shopify.
• Trust your data is safe: With Built for Shopify, you can trust Smile is handling your data securely and responsibly.
• You get quality at scale: Smile is the only loyalty app that is both Shopify Plus Certified and Built for Shopify, giving you both quality and performance at scale.

Customers love bonus points. Now you can offer bonus points on orders placed during a holiday, weekend, or anytime you'd like!

Why you'll love this

1. Drives an immediate sales boosts by creating urgency
2. Set it live now, or schedule for later
3. Marketed automatically to customers on their next visit

Run your first bonus event in 30 seconds

1. Open your Smile bonus campaign settings
2. Select New Campaign
3. Give it a name, select a multiplier, and choose a date
4. Launch it now, or schedule for later!

If you need extra help, follow this detailed guide.

Now you can show points on every product page, keeping your loyalty program top of mind as customers shop your store!

Set it up in 30 seconds

1. Open your Shopify Theme settings
2. Select Customize
3. At the top of the page, select Products > Default product
4. In the left sidebar under Product information, select Add block
5. Select the "Points on the product page" app block
6. Click Save

If you need extra help, follow this detailed guide.